By Robert Jordan, Founder, SITE|SAFETYNET℠
Every K-12 School Website Needs a Safety Page—Here’s Why. At SITE|SAFETYNET℠, we’ve worked with schools across the country to strengthen safety and security—from real-time assessments to incident preparedness. One issue keeps surfacing again and again, and it’s time we say it clearly: every K-12 school in America needs a dedicated safety page on its website.
According to our internal research, only 30% of schools have a publicly accessible safety page. That leaves 70% of campuses with no centralized, visible, or accessible safety information for parents, students, or staff. In today’s climate, that’s more than a communications gap—it’s a missed opportunity to build trust, provide transparency, and save lives.
Safety Pages Aren’t Just About Information—They’re About Reassurance
In the aftermath of every school emergency—from threats to tragedies—parents’ first question is, “Was there a plan?” The second question is, “Why didn’t I know about it?”
A dedicated safety page:
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Clearly outlines the school’s safety protocols (from lockdown drills to visitor procedures)
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Communicates updates in real time when emergencies or alerts occur
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Shows parents you take safety seriously
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Provides staff and students with a centralized resource for policies, contacts, and emergency guides
When that page is missing, schools may unintentionally signal that safety is an afterthought—or worse, that they’re unprepared.
A Safety Page Also Helps Schools Comply, Inform, and Compete
A dedicated safety page can also:
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Support compliance with state safety regulations
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Satisfy school accreditation standards
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Serve as evidence of due diligence in risk management
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Improve school image in competitive districts, where safety-conscious families are comparing schools
At SITE|SAFETYNET℠, we’ve seen firsthand how a well-structured safety page can increase trust with parents, reassure school boards, and even contribute to lower insurance premiums over time.
What Should Be on a School Safety Page?
We recommend a strong safety page include:
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A message from your campus safety coordinator or principal
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Emergency response procedures (fire, lockdown, severe weather, etc.)
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Real-time updates or access to alerts
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Resources for mental health, bullying prevention, and anonymous reporting
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Contact information for local law enforcement or your SRO
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Links to your safety assessment tools, including your Dynamic Safety Score (DSS) if you’re a SITE|SAFETYNET℠ subscriber
Even better: include your SafeSchool OFFICIAL℠ badge and dashboard so families can track your safety efforts year-round.
Need a Page? We Can Help.
If your school doesn’t currently have a safety page—or if the one you have hasn’t been updated in years—we’re here to help. As part of your SITE|SAFETYNET℠ subscription, we offer a turnkey SafeSchool OFFICIAL℠ web page you can link or embed directly into your school’s website—no tech skills required—just actionable transparency for your entire community.
Final Thought
Your school has a lunch menu page, an athletics page, and a calendar page. Isn’t safety at least as necessary?
Let’s put it where it belongs—front and center.
Robert Jordan
Founder, SITE|SAFETYNET℠
https://sitesafetynet.org
The Importance of a Dedicated Safety Page on School Websites
