Transforming School Safety: Investing in a Proven, Scalable Solution for Nationwide Impact


Transforming School and Community Safety: A Strategic Real-Time Solution

Slide 1: PROBLEM


Escalating Need for Preemptive Campus Safety Measures

In the context of escalating school shootings and public violence, the urgency for preemptive safety measures is at an all-time high. Recent data reveals a troubling increase in these devastating incidents, emphasizing the acute need for groundbreaking and effective real-time safety solutions. This slide underscores the critical demand for innovative approaches to protect schools and public spaces, highlighting the importance of addressing this crisis with smart and efficient security strategies. Today, more than ever before, schools need to continuously assess their strengths and deficiencies determinedly to ensure optimal safety at all times.

The Rising Threat

  • Increase in School Shootings: According to the latest data, there have been 144 school shooting incidents at K-12 schools in the U.S. so far in 2024, resulting in 107 injuries and fatalities (Security.org). This continues the alarming trend from previous years, such as the 348 school shootings reported in 2023 (AllSides).
  • Public Violence Trends: The Gun Violence Archive reports a continuing increase in mass shootings, with 2024 already seeing a significant number of incidents across various public spaces.

The Critical Need for Innovative Solutions

  • Real-Time Safety Management: Traditional safety measures are no longer sufficient. Schools require real-time, dynamic safety assessment tools to stay ahead of potential threats.
  • Continuous Monitoring: Effective safety strategies must include continuous monitoring and reassessment to identify and address vulnerabilities as they arise.
  • Holistic Safety Approaches: Combining physical security measures with advanced technological solutions and strong police partnerships is essential for comprehensive protection.

The Importance of Real-Time Safety Solutions

  • Transparency and Accountability: Real-time, auto-generated reports enable schools to share up-to-date safety information with all stakeholders, including parents, staff, and law enforcement, building trust and ensuring everyone is informed.
  • Continuous Improvement: Tools that allow for continuous assessment and reassessment help schools to identify and address weaknesses, ensuring ongoing improvement in safety protocols.
  • Proactive Management: Empowering schools to actively manage their safety measures allows for a more responsive and effective approach to preventing violence.

Conclusion The escalating violence in schools necessitates a shift towards more proactive and dynamic safety solutions. By implementing real-time safety assessment tools, schools can better protect their students and staff, ensuring a safer educational environment. For more information on how SITE|SAFETYNET℠ can help your school enhance its safety measures through nonpartisan, evidence-based approaches, visit our website today.

SITE|SAFETYNET℠: The Premier Real-Time Safety Platform

SITE|SAFETYNET℠ is a state-of-the-art platform that meticulously divides K-12 schools into 60 distinct safety zones. Each zone is evaluated with precision, identifying security strengths and weaknesses in real-time. Our dynamic scoring system creates comprehensive benchmarks, guiding impactful safety improvements throughout the school year. The platform’s cloud-based infrastructure provides auto-generated dashboard reports and real-time management tools, enabling schools to enhance their safety measures continuously. These features are proprietary and uniquely active; no other real-time safety platform like SITE|SAFETYNET℠ exists on the market today. Other safety companies simply do not offer what we provide.

Demonstrated Results and Market Acceptance

  • Schools using SITE|SAFETYNET℠ have reported up to a 90% improvement in safety standards. This significant increase underscores the effectiveness of our platform. The transparency we provide builds trust and ensures that everyone is on the same page when it comes to safety protocols. The real-time detail and ongoing enhancements we offer have garnered high approval from both school administrators and parents. Active implementations are straightforward, taking up to a day for each tier depending on campus size, ensuring a smooth integration into existing safety protocols.

Unmatched Market Offering Our platform stands out in the market for its depth and precision. Unlike traditional reactive security measures, SITE|SAFETYNET℠ offers a proactive, real-time safety management system for continuous use. Our approach includes:

  1. Stakeholder Partnership Tier: Collaboration with law enforcement and key stakeholders to enhance safety measures.
  2. Campus Exterior Assessments: Evaluating and improving the safety of outdoor areas.
  3. Campus Interior Assessments: Thorough assessments of internal school environments.

The 60-zone analysis delivers detailed insights, with auto-generated reports empowering schools to continuously improve their safety protocols in real time.

Seamless Integration and Scalability Our assessments integrate seamlessly with existing safety protocols, enhancing their effectiveness. The platform’s design ensures it is user-friendly and easily scalable, making it suitable for schools of all sizes.

Subscription Model and Revenue Stream

  • Annual Subscription Fee: $990 per campus per year, providing comprehensive access to our safety assessment and reassessment platform.

A Confluence of Social Impact and Financial Opportunity: This venture is uniquely positioned at the intersection of societal benefit and investment opportunity, embodying a synergy where meaningful change meets market viability. We offer a compelling proposition: partnering with us not only contributes to social impact in community safety but also promises strong financial returns. By investing in our mission, stakeholders not only fuel transformative safety solutions but also participate in a financially promising venture, aligning investor success with crucial advancements in safeguarding our schools.

Slide 3: Market Study – K-12

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  1. Total Addressable Market (TAM) – $1.5 Billion
  • TAM Calculation Overview:
    • Number of Schools in the U.S.: Approximately 150,000 K-12 schools.
    • Per-School Estimated Market Size: $10,000.
    • TAM Estimation:
      • Calculation: 150,000 schools × $10,000 per school.
      • Total TAM: $1.5 Billion.

  1. Serviceable Addressable Market (SAM) – $150 Million
  • SAM Calculation Details:
    • Target Market Focus: Schools most likely to adopt new safety measures.
    • Estimated Market Potential per School: $1,000.
    • SAM Calculation:
      • 150,000 schools × $1,000 per school.
      • Total SAM: $150 Million.
  1. Serviceable Obtainable Market (SOM) – $1 Million ARR by Year 2
  • SOM Calculation and Financial Projections:
    • Market Penetration Strategy: Targeting a specific segment of the SAM.
    • Projected Market Capture Rate: 0.67% of the SAM.
    • Year 2 Financial Projection:
      • Calculation: 0.67% of $150 Million SAM.
      • Projected Annual Recurring Revenue (ARR) Year 2: $1,005,000.

Slide 4: Market Strategy

  1. Target Market:
  • Primary Audience: K-12 schools, including public, private, and charter schools.
  • Key Decision Makers: School administrators, safety officers, school boards, and parent-teacher associations (PTAs).
  1. Value Proposition:
  • Safety Assurance: Real-time safety assessments and continuous improvement.
  • Cost-Effective: Annual subscription of $990, offering comprehensive safety for the price of a laptop.
  • Peace of Mind: Provides detailed, automated reports that parents and school staff love.
  1. Marketing Channels:
  • Digital Marketing:
    • Social media campaigns targeting school administrators and PTAs.
    • SEO optimization for organic search visibility.
  • Email Campaigns:
    • Targeted email campaigns to school districts, highlighting case studies and testimonials.
  • Partnerships and Alliances:
    • Collaborate with educational organizations, safety associations, and nonprofit organizations.
  • Trade Shows and Conferences:
    • Exhibit at educational and safety conferences to demonstrate the platform and network with decision-makers.
  • Webinars and Demos:
    • Host regular webinars and live demonstrations to showcase the platform’s capabilities and benefits.
  1. Sales Strategy:
  • Direct Sales Team:
    • Employ our dedicated sales team who engage with schools directly, providing personalized consultations and demonstrations.
  • Referral Program:
    • Implement a referral program incentivizing existing clients and partners to recommend the platform to other schools.
  • Freemium Model:
    • We offer a 14-day free trial to allow schools to experience the platform’s benefits firsthand before committing to the annual subscription.
  1. Customer Retention:
  • Exceptional Support:
    • Provide robust customer support with quick response times and ongoing assistance.
  • Continuous Improvement:
    • Regular updates and enhancements to the platform based on user feedback.
  • Community Building:
    • Foster a community of users through forums, user groups, and regular newsletters.

Slide 5: Growth, Versatility, and Competitive Edge

Expansive Growth and Versatility: Scalability and Adaptability

  • Dynamic Scalability:
    • Our AI platform is engineered to scale, capable of expanding its services to meet the growing needs of schools nationwide. This scalability ensures that we can effortlessly accommodate an increasing number of users and data without compromising performance.
  • Adaptable to High-Need Sectors:
    • Site|SafetyNet℠ is not limited to Education institutions. Its adaptability allows for potential application in various high-need sectors such as healthcare facilities, government buildings, and corporate campuses, where security is a top priority.
  • Versatility in Security Concerns:
    • The platform is meticulously engineered to address a comprehensive spectrum of security needs, offering proactive solutions that range from mitigating physical site vulnerabilities to implementing advanced safety measures. This versatility makes it an all-encompassing solution for comprehensive safety management.

Slide 6: Competitive Advantage: Why Site|SafetyNet℠ Stands Out

SITE|SAFETYNET℠ Partnerships + Collaborations

At SITE|SAFETYNET℠, we are proud to partner with leading organizations in the field of school safety to provide an unparalleled safety management platform. These collaborations enhance our credibility and allow us to offer critical, value-added features to our comprehensive safety solutions. Here’s an overview of our key partners and how these relationships benefit our platform and clients.

  1. The Texas School Safety Center (TxSSC)

The Texas School Safety Center (TxSSC) at Texas State University serves as a central hub for school safety information, providing research, training, and technical assistance to promote safety and reduce youth violence in Texas schools. By partnering with TxSSC, SITE|SAFETYNET℠ leverages their extensive resources and expertise to integrate best practices and up-to-date safety protocols into our platform. This collaboration ensures that our users have access to the latest safety standards and strategies, enhancing the overall effectiveness of our safety solutions. Additionally, being listed on the TxSSC website registry as an authorized consultant further solidifies our credibility and showcases our commitment to adhering to the highest standards in school safety.

  1. The “I Love U Guys” Foundation

The “I Love U Guys” Foundation is renowned for its Standard Response Protocol (SRP) and Standard Reunification Method (SRM), which are widely adopted in schools for crisis response and management. Partnering with this foundation allows SITE|SAFETYNET℠ to incorporate these proven methods into our safety assessments and protocols, providing schools with reliable and effective strategies for emergency situations. This partnership strengthens our platform’s capability to ensure student and staff safety during critical incidents.

  1. Mappedin Interactive Floor Plans

Mappedin specializes in creating interactive, digital floor plans that enhance navigation and spatial awareness within buildings. By integrating Mappedin’s interactive floor plans into the SITE|SAFETYNET℠ platform, schools can benefit from detailed, easily navigable maps that improve emergency response times and situational awareness. This feature is especially useful for first responders and school staff during emergencies, allowing for a coordinated and efficient response.

  1. Sandy Hook Anonymous Reporting System

The Sandy Hook Promise foundation offers an anonymous reporting system that allows students and staff to report potential threats confidentially. By incorporating this system into our platform, SITE|SAFETYNET℠ provides schools with a critical tool for early threat detection and prevention. This integration helps create a safer school environment by encouraging proactive reporting and intervention, which can prevent potential incidents before they occur.

  1. Raptor Technologies Panic Alarm Button

Raptor Technologies is known for its panic alarm systems, which provide instant alerts to emergency responders and school officials during a crisis. The integration of Raptor’s panic alarm button with the SITE|SAFETYNET℠ platform ensures that schools have a quick and effective means of communicating emergencies. This feature enhances the real-time response capabilities of our platform, ensuring that help is dispatched swiftly and efficiently when needed.

Our partnerships with these leading organizations enhance the SITE|SAFETYNET℠ platform, making it the most comprehensive and effective real-time safety management solution available. These collaborations allow us to offer our proprietary features and services in addition to other safety platforms, providing our clients with unparalleled tools to ensure the safety and security of their schools.

Slide 7: Setting Benchmarks for Continuous School Safety Improvement with Our Dynamic Safety Score (DSS)

  • Real-Time, Tailored Safety Activation:

    • Real-time safety activation tailored to each school’s unique characteristics.
    • Deconstructs schools into 60 distinct sections for diverse layout and specific safety policy scoring.
    • Ensures unmatched safety preparedness and customized strategies.
  • Comprehensive Campus Coverage with Precision:

    • Meticulous mapping of every school area, from classrooms to playgrounds.
    • Deconstructs campuses into 60 sections to identify unique safety requirements.
    • Delivers tailored, precise coverage suited to each campus’s architecture and dynamics.
  • Budget-Friendly Safety Solutions:

    • Priced at $990 for the entire school year, aligning with school budgets, including petty cash funds.
    • Provides top-tier safety solutions accessible without financial strain.
    • Affordable, equivalent to the cost of a computer replacement.
  • Streamlined, Mobile-First Staff Implementation:

    • Mobile-first design for convenient management of safety protocols from smartphones.
    • User-friendly approach empowering all team members to participate in safety management.
    • Promotes a culture of collective responsibility and consistent adherence to safety protocols.
  • Routine Safety Reinforced:

    • Engineered for emergency response and routine safety measures.
    • Integrates seamlessly into daily school operations, promoting a vigilant safety culture.
    • Ensures safety remains a priority every day without disrupting the educational environment.
  • Eco-Conscious, Digital Approach:

    • Champions an eco-conscious, digital approach aligned with sustainability goals.
    • Reduces paper use and leverages digital tools for an environmentally friendly solution.
    • Reflects dedication to protecting both students and the planet.
  • Unique Proposition:

    • Tailored activation, AI-driven insights, comprehensive coverage.
    • Budget-friendly, streamlined staff involvement, routine safety focus.
    • Digital, eco-conscious approach setting a new benchmark in educational security.

Embracing SITE|SAFETYNET℠ means choosing not just a safety system but a philosophy prioritizing the well-being and future of students and educational communities.

Slide 8: Operational Framework

Operational Capacity SITE|SAFETYNET℠ has developed a robust operational framework to ensure the seamless delivery of our safety assessment platform to schools.

Key achievements and operational updates include:

  1. Remote Sales Force Expansion:
    • We have contracted a dedicated team of remote sales professionals actively introducing our services to schools nationwide.
    • This team is extensively trained on the unique features and benefits of SITE|SAFETYNET℠, ensuring they can effectively communicate our value proposition to potential clients.
  2. Successful Demonstrations:
    • To date, we have conducted live demonstrations with schools and districts nationwide. These demonstrations have been instrumental in showcasing the real-time, comprehensive safety assessments offered by SITE|SAFETYNET℠.
    • Feedback from these demos has been overwhelmingly positive, with school administrators expressing strong interest in adopting our solutions and requesting our 14-day trials and exclusive SITE|SAFETYNET℠ proposals.
  3. Proposal Development:
    • Following these demonstrations, we have produced a detailed proposal for a school district encompassing five campuses. This proposal outlines the implementation plan, expected outcomes, and cost structure for deploying SITE|SAFETYNET℠ across the district.
    • We are in advanced discussions with this district and anticipate finalizing the contract.

Slide 9: Revenue Projections - Years 1 to 5

Year 1 – Foundation Building:

  • Focus: Finalize product, initiate market entry, establish initial customer base.
  • Target: 200-300 subscribers from private schools and law enforcement.
  • Estimated Revenue: ~$250,000 (200 to 300 subscribers at $1,000 each).

Year 2 – Growth and Expansion:

  • Focus: Scale operations, refine product, aggressive marketing and sales.
  • Target: Increase subscribers to 1,000.
  • Projected Revenue: ~$1.2 Million (1,000 subscribers at $1,200 each).

Years 3-5 – Global Expansion and Consolidation:

  • Year 3:
  • Subscriber Growth: 25% increase, domestic and initial international markets.
  • Revenue/Valuation: $1.5 Million / $7 Million.
  • Year 4:
  • Subscriber Growth: 30% increase, expanding international presence.
  • Revenue/Valuation: $1.95 Million / $9 Million.
  • Year 5:
  • Subscriber Growth: 35% increase, leveraging global brand.
  • Revenue/Valuation: $2.63 Million / Over $10 Million.

Exit Strategy: • Adaptable Exit Strategy: Strategic Acquisition / Initial Public Offering (IPO)

Slide 10: Traction

Origin and Research:

  • Developed from over a decade of extensive research.
  • Strong focus on enhancing K-12 and community safety.

Founder’s Background:

  • Experienced entrepreneur with five startups, including a nonprofit.
  • Expertise in innovation, leadership, and strategic planning.


    • Terrorism Liaison Officer (TLO)
    • National Association of School Resource Officers (NASRO) Member
    • National Education Association (NEA) Member

Development Team:

  • Experts in advanced technology development.
  • Committed to robust, scalable, user-friendly solutions.

Sales & Marketing Team:

  • Seasoned professionals skilled in market penetration and growth.
  • Focused on expanding SiteSafetyNet℠’s reach and impact.

Slide 11: Ask: Equity or Debt Convertible Note

Target Range: $50,000 – $100,000

  • Essential capital for immediate needs and growth initiation.
  • Investor interest allows potential ask expansion to a $1,000,000 cap.

Oversubscription Opportunity: Up to $1,000,000

  • Amplifies foundational objectives.
  • Fast-tracks long-term strategic goals.
Elevating School Safety with Site|SafetyNet℠

Impact of Expanded Funding:

  1. Development Team Expansion: Recruitment of top-tier talent to advance our app’s technological edge.
  2. Marketing Acceleration: Enhanced budget to broaden audience reach and subscriber base.
  3. Strategic Partnerships: Funding to forge critical alliances for market expansion and service enhancement.

Minimum Funding Impact: $50,000

  • Crucial for operational sustainability.
  • Achieves first-year target of 200+ subscribers.
  • Lays the foundation for future growth and market consolidation.


Robert Jordan

(310) 721-0910