INVESTOR DECK
Robert Jordan, Founder of the Nonprofit Protecting Our Students, Inc. Whose Mission is to Help Eliminate School Shootings, Presents SITE| SAFETYNET℠.
Streamlined, Automated Safety Assessments for Schools and Communities: Mobile-Ready, Cloud-Based Apps Delivering Actionable Digital Reports
This venture promises notable social impact and strong financial returns, merging investor success with advancements in community safety.
Table of Contents: [READ] Your Complete Overview!
- THE PROBLEM: Mass Shootings in Public Places and School Shootings / Vulnerable Spaces
- OUR SOLUTION: Site Safety Assessments / Actionable Reports / Safety Certifications / SaaS Model
- THE MARKET: TAM: $1.5B / SAM: $150M / SOM: $1M ARR Yr. 2
- EXPANSIVE GROWTH AND VERSATILITY: Scalable / Diverse High-Need Sectors / Adaptable
- COMPETITIVE ADVANTAGE: AI-Driven / Multifaceted / Streamlined / Affordable
- IMPLEMENTATION STRATEGY: Strategic / Efficient / Full-Scale / Continuous Improvement
- FINANCIALS: Projected Valuation $10M+ / Enhanced Future Vision & Exit
- YEARS 1 THROUGH 5: 2,630 Yr. 5 Subscriptions / Progressive / Milestone-Driven
- TRACTION: Proven / Security Expertise / Accelerating Growth Team
- THE ASK: $50K / $100K / Expansion to $1M cap / Equity or Debt / Strategic Investment
1. PROBLEM:
The Critical Challenge: Addressing the Urgent Need for Enhanced Safety in K-12 Schools and Community Spaces
- Escalating Crisis of Mass Shootings:
- An alarming increase in mass shootings in the U.S. has escalated into a national crisis, claiming innocent lives and highlighting the urgent need for effective preventative measures.
- Inadequate Gun Safety Measures in Educational and Community Spaces:
- Current gun safety practices in K-12 schools and community spaces are disorganized and decentralized, varying widely in effectiveness and often falling short of ensuring adequate protection.
- Lack of Standardized Security Audits and Certification:
- The absence of a universally accepted process for auditing security vulnerabilities in school and community facilities has led to a lack of comprehensive safety standards and no nationwide certification program.
- Deficient Safety Infrastructure:
- Many schools and community spaces lack basic, affordable safety and security measures, leaving them vulnerable to potential threats and endangering occupants.
- Complex and Costly Solutions by Major Security Firms:
- Existing solutions provided by major security firms are often complex, expensive, and not user-friendly, leading schools and community spaces to postpone critical safety implementations.
- Gap in Flexible and Accessible Security Solutions:
- A significant gap exists in the market for flexible, adaptable, and accessible safety and security solutions that can cater to the diverse needs of educational and community establishments.
2. SOLUTION: SITE| SAFETYNET℠
Cost-Effective, Streamlined Web Apps for Assessing Safety in K-12 Schools and Community Spaces
- Problem Addressed:
- Proactively Addresses the Critical Need for Advanced Safety Measures in K-12 Schools: Our Simple Approach Efficiently Helps to Prevent School Shootings Through Cost-Effective, Updated Protocols
- Platform Overview:
- Mobile-Ready SITE| SAFETYNET℠: A Comprehensive and Streamlined Solution Expertly Crafted for In-Depth Safety Assessments and Proactive Security Implementation in Educational and Community Spaces.
- Ease of Use:
- Effortless Sign-Up: Simple registration process, ensuring quick and easy access for schools and law enforcement agencies.
- User-Friendly Interface: Intuitive design enabling users with varying technical expertise to navigate and utilize the platform effectively.
- Automated and Intelligent Reporting:
- Automated Reports: Generate in-depth safety assessment reports with actionable insights, aiding in timely and informed decision-making.
- Data-Driven Insights: Advanced analytics to identify potential safety vulnerabilities, enabling preemptive action and strategic planning.
- Engineered for Routine and Emergency Safety:
- Routine Safety Checks: Regular assessments to maintain and enhance safety standards, ensuring a consistently secure environment.
- Emergency Preparedness: Equips schools with the tools and information necessary for rapid response and coordination during critical incidents.
- Unique Selling Points:
- Proprietary Assessment Algorithms: Uniquely developed based on extensive research in K-12 security, offering unmatched accuracy and comprehensiveness.
- Real-time Collaboration Tools: Facilitates immediate reporting and collaboration for schools for swift emergency response.
7. SITE|SAFETYNET℠ Certification for Enhanced Safety and Security
- Enhanced Safety and Security: The certification signifies an institution’s commitment to the highest safety standards, demonstrating proactive measures to mitigate the risk of mass shooting incidents. This deters potential threats and ensures a secure environment for all stakeholders.
- Community Trust and Confidence: Achieving the SITE|SAFETYNET℠ Certification builds trust and confidence among students, parents, staff, and the broader community. It showcases the institution’s dedication to safety, thereby strengthening its reputation and community relations.
- Insurance Advantages: The certification can lead to favorable considerations from insurance providers, recognizing the reduced risk profile of the institution. This benefit underlines the tangible financial value of investing in top-tier safety measures, potentially leading to lower insurance premiums and financial savings.
3. MARKET
Total Addressable K-12 Market (TAM) for SITE| SAFETYNET℠
Understanding the Market Potential in U.S. K-12 Schools for Safety Solutions
- Market Basis:
- Annual Spend on Safety in U.S. K-12 Schools:
- Analyzing current expenditure trends in safety and security across K-12 educational institutions.
- Annual Spend on Safety in U.S. K-12 Schools:
- Ultra Conservative Estimate:
- Per School Expenditure:
- Estimated Average Annual Spend: $10,000 per school on safety and security measures.
- Rationale:
- Based on minimum safety standards and requirements, considering both small and large institutions.
- Per School Expenditure:
- TAM Calculation:
- Number of Schools:
- Approximately 150,000 K-12 schools across the United States.
- Total Market Size:
- Estimated TAM: $10,000 x 150,000 schools = $1.5 Billion.
- Number of Schools:
- Implications for SITE| SAFETYNET℠:
- Addressable Market Share:
- Potential capture of a percentage of this market through targeted marketing and strategic partnerships.
- Segmentation Opportunities:
- Identifying niches within this market, such as private schools, schools in high-risk areas, or institutions with specific security needs.
- Addressable Market Share:
- Potential for Market Growth:
- Expanding Needs:
- Consideration of growing awareness and investment in school safety, potentially increasing average spend per school.
- Technological Advancements:
- Leveraging emerging technologies to expand market opportunities and address unmet needs.
- Expanding Needs:
Serviceable Available Market (SAM) for SITE| SAFETYNET℠
Defining the Reachable Market Segment within the K-12 Education Sector
- Market Focus:
- Target Segment:
- Identifying the subset of the Total Addressable Market (TAM) that SITE| SAFETYNET℠ is uniquely equipped to serve.
- Focusing on schools most likely to adopt such a platform, based on factors like budget, size, and safety needs.
- Target Segment:
- Subscription Cost:
- Pricing Model:
- Current subscription rate: $1,000 per school, annually.
- Value Proposition:
- Offering a comprehensive safety solution that justifies the cost through enhanced security and ease of use.
- Pricing Model:
- SAM Calculation:
- Potential Market Penetration:
- Estimating the number of schools likely to subscribe, considering budget constraints and willingness to invest in safety technology.
- Conservative Estimate:
- Assuming a smaller percentage of the 150,000 schools are immediate potential customers.
- Calculated SAM: 150,000 schools x $1,000 = $150 Million.
- Potential Market Penetration:
- Implications for SITE| SAFETYNET℠:
- Current Market Opportunity:
- The SAM reflects the portion of the market SITE| SAFETYNET℠ can potentially aim to capture in the short to medium term.
- Strategic Expansion:
- Potential for increasing SAM by widening the product’s appeal, adjusting pricing strategies, or expanding to adjacent markets.
- Current Market Opportunity:
- Growth Potential within SAM:
- Scaling Strategies:
- Developing tiered pricing models to cater to different school sizes and budgets.
- Enhancing product features and marketing efforts to appeal to a broader segment of the SAM.
- Scaling Strategies:
Serviceable Obtainable Market (SOM) for SITE| SAFETYNET℠
Pinpointing the Immediate Market Opportunity and Target Goals
- Initial Market Target Sector:
- Focus Area:
- Concentrating on private and religious schools in the U.S., a significant segment that values high security and safety standards.
- Total Market Size:
- Approximately 5 million schools in these institutions, indicating a robust sector for initial penetration.
- Focus Area:
- Market Share Goal:
- Ambitious yet Realistic Target:
- Aiming to capture 0.67% of the Serviceable Available Market (SAM) in the short term.
- Strategic Justification:
- This target percentage is based on a calculated and achievable entry point into the market, considering current market conditions and competition.
- Ambitious yet Realistic Target:
- SOM Calculation:
- Financial Projection:
- Calculating 0.67% of the $150 million SAM equals an Annual Recurring Revenue (ARR) of $1,005,000 by the end of the second year.
- Growth Trajectory:
- This figure is a benchmark for initial growth, with plans to incrementally increase market share over time.
- Financial Projection:
- Implications for SITE| SAFETYNET℠:
- Focused Initial Strategy:
- The immediate target market for SITE| SAFETYNET℠ is the private school sector, with a strategic approach to capture a specific share.
- Potential Expansion:
- After establishing a strong foothold in this sector, plans include gradually expanding to public schools and other educational institutions.
- Focused Initial Strategy:
- Strategies for Market Penetration:
- Targeted Marketing:
- Tailored marketing campaigns focusing on private and religious schools’ unique safety needs and decision-making processes.
- Partnership Development:
- Building relationships with key stakeholders in the private education sector for endorsements and referrals.
- Targeted Marketing:
4. Expansive Scope and Versatility of SITE| SAFETYNET℠
Extending Beyond Initial Focus to Serve Diverse High-Need Sectors
Higher Education Institutions:
- Challenge: Navigating complex security needs in dynamic and sprawling campus environments.
- SITE| SAFETYNET℠ Solution:
- Offering advanced, comprehensive safety solutions tailored to the unique dynamics of higher education campuses.
- Ensuring a safe learning and living environment for students, faculty, and visitors.
Hospital Healthcare Facilities:
- Challenge: Maintaining stringent security standards to protect vulnerable patients, healthcare staff, and sensitive medical equipment.
- SITE| SAFETYNET℠ Solution:
- Implementing robust security protocols and real-time monitoring systems to safeguard healthcare facilities.
- Adapting to the specific needs of hospitals, from emergency rooms to patient wards.
Places of Worship:
- Challenge: Balancing the need for openness and accessibility with the imperative of security in sensitive community spaces.
- SITE| SAFETYNET℠ Solution:
- Customizing security solutions to preserve the sanctity and safety of these vital community spaces.
- Enhancing surveillance and emergency response measures while maintaining the welcoming nature of these environments.
Broadening Impact:
- Versatile and Adaptable Technology:
- SITE| SAFETYNET℠’s adaptable platform can be tailored to a wide array of environments, addressing specific security concerns of each sector.
- Expanding Reach:
- Actively exploring opportunities to serve additional sectors that require high-level security measures, such as corporate buildings, government facilities, and public event spaces.
Strategic Partnerships:
- Building collaborations with sector-specific organizations and experts to refine and optimize safety solutions for each new market.
5. COMPETITIVE ADVANTAGE:
SITE| SAFETYNET℠’s Superior Edge
Distinguishing Features and Their Direct Benefits
- AI-Driven Insights:
- Feature: Advanced use of AI for detailed and precise risk assessment reporting.
- Benefit: Enables proactive safety measures, tailored to specific institutional needs, enhancing the accuracy and effectiveness of security strategies.
- Scalability:
- Feature: High adaptability to suit a wide range of institutions, from small schools to large healthcare facilities.
- Benefit: Offers a scalable solution that grows with the client’s needs, ensuring long-term usability and cost-effectiveness.
- Multifaceted Utility:
- Feature: A versatile tool designed to address a broad spectrum of safety challenges.
- Benefit: Streamlines safety management, making it more efficient and comprehensive, reducing the need for multiple disjointed tools.
- User-Friendly Interface:
- Feature: An intuitive, accessible interface designed for users of all technical backgrounds.
- Benefit: Ensures widespread adoption and ease of use across various devices, including mobile, leading to higher engagement and consistent usage.
- Customizable Solutions:
- Feature: Offers customization options to meet the unique needs of each institution.
- Benefit: Enhances client satisfaction by providing tailored solutions, not a one-size-fits-all approach.
- Real-Time Collaboration:
- Feature: Facilitates real-time communication and collaboration between institutions and law enforcement.
- Benefit: Improves emergency response times and coordination, significantly enhancing on-site security and preparedness.
- Streamlined Safety Processes
- Routine Safety Integration
- Digital Convenience
- Engagement in Safety Roles
- Affordability
- User-Friendly Design
- Transforming Safety Culture
- Tailored Safety Assessment and Reporting
- Demographic-Specific Analysis
- Data-Driven Support
- Overall Safety Rating
6. IMPLEMENTATION STRATEGY
A Structured Roadmap for Deploying SITE| SAFETYNET℠
- Phase 1: Market Analysis and Engagement
- Conduct comprehensive market research to identify key needs and challenges in K-12 schools and community spaces.
- Engage with potential clients (schools, law enforcement agencies) and stakeholders for feedback and build relationships.
- Phase 2: Pilot Program Rollout
- Initiate a pilot program with selected schools and community spaces to test and refine SITE| SAFETYNET℠.
- Collect data, monitor usage, and gather user feedback to assess effectiveness and identify areas for improvement.
- Phase 3: Full-Scale Implementation
- Roll out SITE| SAFETYNET℠ across various schools and community spaces.
- Implement enhancements and optimizations based on pilot program feedback.
- Phase 4: Training and Education
- Develop and provide comprehensive training programs for users to ensure they can fully utilize all platform features.
- Offer ongoing educational resources to inform users about school and community space safety best practices.
- Phase 5: Continuous Improvement and Updates
- Regularly update the platform based on new research, technological advancements, and user feedback.
- Ensure SITE| SAFETYNET℠ stays at the forefront of safety and security technology and practices.
- Phase 6: Expansion and Scaling
- Explore opportunities for scaling the platform to new markets and regions.
- Adapt and tailor the platform to meet the specific needs and regulations of different locales and educational systems.
7. FINANCIAL PROJECTIONS
Strategically Targeting Market Opportunities to Drive Financial Success
Market Focus:
- Initial Target Audience:
- Private Schools and Educational Institutions: Tailoring SITE| SAFETYNET℠ to meet the unique safety needs of private educational settings.
- Law Enforcement Agencies: Partnering for integrated safety solutions and real-time collaboration capabilities.
- Expanding to Public Schools and Districts: The long-term goal is to broaden the market reach to public educational systems.
Marketing Strategy:
- Outbound Calling:
- Personalized Engagement: Proactively reaching out to decision-makers in schools and law enforcement to build relationships and understand their specific safety needs.
- Tailored Presentations: Utilize targeted pitches that highlight how SITE| SAFETYNET℠ addresses the unique challenges each prospective client faces.
- Digital Marketing:
- Strong Online Presence: Developing a professional and informative website bolstered by SEO strategies to enhance visibility.
- Targeted Advertising: Utilizing social media platforms and online advertising channels to reach specific demographics within the education and law enforcement sectors.
- Content Marketing: Regularly publishing articles, case studies, and testimonials to showcase the effectiveness and necessity of SITE| SAFETYNET℠.
- Events and Partnerships:
- Industry Conferences and Webinars: Participating in key educational and safety conferences to demonstrate the platform and network with potential clients.
- Strategic Collaborations: Partner with educational consultants, technology firms, and security experts to enhance product credibility and market reach.
8. Revenue Projections: Years 1 To 5
Laying a Strong Foundation and Scaling for Robust Growth
Year 1 – Building the Foundation:
- Focus:
- Finalizing product development to ensure a robust, market-ready offering.
- Initiating market entry strategies to build brand awareness and credibility.
- Establishing an initial customer base with targeted outreach and engagement.
- Target:
- Secure 200-300 subscribers, primarily from private schools and law enforcement agencies.
- Establish key partnerships and networks within the educational sector.
- Estimated Revenue:
- Approximately $250,000, assuming an average subscription cost of $1,000 per subscriber.
- Revenue Breakdown: Assuming a mix of 200 subscribers ($200,000) and an optimistic goal of 300 subscribers ($300,000).
Year 2 – Growth and Expansion:
- Focus:
- Scale operations to reach a broader market, incorporating feedback from year one to refine and enhance the product.
- Implement more aggressive marketing and sales strategies, including digital marketing campaigns and participation in industry events.
- Expand service offerings to include additional features and tailored solutions based on user feedback and technological advancements.
- Target:
- Aim to increase the subscriber base to 1,000, tapping into new markets and leveraging year one’s successes.
- Strengthen partnerships and collaborations for greater market penetration.
- Projected Revenue:
- Targeting $1,200,000 in revenue, with an adjusted subscription rate of $1,200 per subscriber.
- Revenue Breakdown: Based on achieving the full target of 1,000 subscribers.
Enhanced Future Vision and Exit Strategy
Strategically Expanding Globally and Maximizing Valuation
Global Market Expansion:
- Focus Areas:
- Initially targeting English-speaking international markets, specifically Canada and Australia, due to educational infrastructure and language similarities.
- Conducting market research to understand these regions’ local regulations, educational needs, and safety standards.
- Strategies:
- Establishing partnerships with local educational and law enforcement agencies for market entry and credibility.
- Customizing SITE| SAFETYNET℠ to meet specific regional requirements and preferences.
Year 3-5 Projections:
- Year 3 – Consolidation and Growth:
- Subscriber Growth: Targeting a 25% increase in subscribers, focusing on domestic expansion and initial international market penetration.
- Revenue and Valuation:
- Estimated Revenue: $1.5 Million.
- Projected Company Valuation: $7 Million, factoring in market presence, brand value, and technological advancements.
- Year 4 – Strengthening Market Presence:
- Subscriber Growth: Aiming for a 30% growth in subscribers, building on the established international presence and expanding further.
- Revenue and Valuation:
- Estimated Revenue: $1.95 Million.
- Projected Company Valuation: $9 Million, considering increased market share, expanded international presence, and enhanced product offerings.
- Year 5 – Sustained Expansion and Valuation Increase:
- Subscriber Growth: Focused on achieving 35% growth, leveraging a well-established global brand and diversified product suite.
- Revenue and Valuation:
- Estimated Revenue: $2.63 Million.
- Projected Company Valuation: Over $10 Million, reflecting a strong global footprint, robust revenue streams, and potential for future innovation and growth.
Exit Strategy:
- Options:
- Considering strategic acquisition by a larger educational technology or safety sector player.
- Exploring the possibility of an initial public offering (IPO) as a long-term goal, depending on market conditions and company growth.
9. TRACTION
Origin and Research:
- Born from over a decade of extensive research.
- Demonstrates a deep commitment to enhancing K-12 school safety and fostering innovation.
Founder’s Background:
- A seasoned entrepreneur with a solid track record of establishing five startups, including a nonprofit organization.
- Brings expertise in innovation, leadership, and strategic planning.
Security Expertise:
- Founder is a Terrorism Liaison Officer (TLO) and a National Association of School Resource Officers (NASRO) member.
- Ensures the platform aligns with the latest insights and best practices in school safety and security.
Development Team:
- Comprised of experts specializing in cutting-edge technology.
- Focused on developing robust, scalable, and user-friendly solutions.
Sales & Marketing Team:
- A group of seasoned professionals with extensive experience in market penetration and growth strategies.
- Dedicated to expanding SITE|SAFETYNET℠’s reach and impact in the school safety sector.
10. INVESTMENT PROPOSAL: Fueling the Growth of SITE| SAFETYNET℠
Target Range: $50,000 – $100,000
- Essential capital for immediate needs and growth initiation.
- Investor interest allows potential expansion to a $1,000,000 cap.
Oversubscription Opportunity: Up to $1,000,000
- Amplifies foundational objectives.
- Fast-tracks long-term strategic goals.
Impact of Expanded Funding:
- Development Team Expansion: Recruitment of top-tier talent to advance our app’s technological edge.
- Marketing Acceleration: Enhanced budget to broaden audience reach and subscriber base.
- Strategic Partnerships: Funding to forge critical alliances for market expansion and service enhancement.
Minimum Funding Impact: $50,000
- Crucial for operational sustainability.
- Achieves first-year target of 200+ subscribers.
- Lays the foundation for future growth and market consolidation.
Utilization of Funds:
- Product Development:
- Enhancing features and usability to meet evolving market demands.
- Investing in research and development for continuous innovation.
- Marketing Initiatives:
- Implementing comprehensive marketing strategies to boost brand visibility and market reach.
- Digital campaigns, targeted outreach, and participation in industry events.
- Team Expansion:
- Scaling the team to support growth, focusing on customer service, sales, and technical development.
Milestone-Based Growth Plan:
- 100 Subscribers Milestone:
- Establishing a solid market foundation.
- Allocating funds for aggressive marketing campaigns, product refinement, and enhancing customer support systems.
- 500 Subscribers Milestone:
- Expanding market presence and product capabilities.
- Scaling marketing strategies, enhancing support teams, and investing in customer relationship management systems.
- 1,000 Subscribers Milestone:
- Aiming to become a leader in school safety assessment platforms.
- Significant investment in advanced technology, robust sales infrastructure, and market expansion.
Return on Investment:
- Financial Projections:
- Anticipating substantial revenue growth and increased market share upon achieving each milestone.
- Projected increase in company valuation, offering a lucrative return for investors.
- Investor Benefits:
- Regular financial updates and transparency in operations.
- Potential for high returns aligned with company growth and market success.
Exit Strategy:
- Long-Term Value Focus:
- Committed to ensuring substantial long-term value for investors.
- Potential Pathways:
- Acquisition by a leading security or insurance company.
- Exploring an initial public offering (IPO) as the company scales.
- Continued organic growth to sustain and increase profitable returns.
We greatly appreciate your consideration. We have a significant opportunity to enhance community safety and achieve impactful returns. I look forward to partnering with you to safeguard schools, universities, hospitals, churches, and more against active shooter incidents.
Robert Jordan
(310) 721-0910
robert@protectingourstudents.org
robert@sitesafetynet.org
