Robert Jordan, Founder of the Nonprofit Protecting Our Students, Inc. Whose Mission is to Help Eliminate School Shootings, Presents SITE| SAFETYNET℠.
Streamlined, Automated Safety Assessments for Schools and Communities: Mobile-Ready, Cloud-Based Apps Delivering Actionable Digital Reports
This venture promises notable social impact and strong financial returns, merging investor success with advancements in community safety.

Table of Contents: [READ] Your Complete Overview!

    1. THE PROBLEM: Mass Shootings in Public Places and School Shootings / Vulnerable Spaces 
    2. OUR SOLUTION: Site Safety Assessments / Actionable Reports / Safety Certifications / SaaS Model
    3. THE MARKET: TAM: $1.5B / SAM: $150M / SOM: $1M ARR Yr. 2
    4. EXPANSIVE GROWTH AND VERSATILITY: Scalable / Diverse High-Need Sectors / Adaptable
    5. COMPETITIVE ADVANTAGE: AI-Driven / Multifaceted / Streamlined / Affordable
    6. IMPLEMENTATION STRATEGY: Strategic / Efficient / Full-Scale / Continuous Improvement
    7. FINANCIALS: Projected Valuation $10M+ / Enhanced Future Vision & Exit
    8. YEARS 1 THROUGH 5: 2,630 Yr. 5 Subscriptions / Progressive / Milestone-Driven
    9. TRACTION: Proven / Security Expertise / Accelerating Growth Team
    10. THE ASK: $50K / $100K / Expansion to $1M cap / Equity or Debt / Strategic Investment 


The Critical Challenge: Addressing the Urgent Need for Enhanced Safety in K-12 Schools and Community Spaces
  1. Escalating Crisis of Mass Shootings:
    • An alarming increase in mass shootings in the U.S. has escalated into a national crisis, claiming innocent lives and highlighting the urgent need for effective preventative measures.
  2. Inadequate Gun Safety Measures in Educational and Community Spaces:
    • Current gun safety practices in K-12 schools and community spaces are disorganized and decentralized, varying widely in effectiveness and often falling short of ensuring adequate protection.
  3. Lack of Standardized Security Audits and Certification:
    • The absence of a universally accepted process for auditing security vulnerabilities in school and community facilities has led to a lack of comprehensive safety standards and no nationwide certification program.
  4. Deficient Safety Infrastructure:
    • Many schools and community spaces lack basic, affordable safety and security measures, leaving them vulnerable to potential threats and endangering occupants.
  5. Complex and Costly Solutions by Major Security Firms:
    • Existing solutions provided by major security firms are often complex, expensive, and not user-friendly, leading schools and community spaces to postpone critical safety implementations.
  6. Gap in Flexible and Accessible Security Solutions:
    • A significant gap exists in the market for flexible, adaptable, and accessible safety and security solutions that can cater to the diverse needs of educational and community establishments.
Effortlessly Sign-Up To Subscription Web-Apps!


Cost-Effective, Streamlined Web Apps for Assessing Safety in K-12 Schools and Community Spaces
  1. Problem Addressed:
    • Proactively Addresses the Critical Need for Advanced Safety Measures in K-12 Schools: Our Simple Approach Efficiently Helps to Prevent School Shootings Through Cost-Effective, Updated Protocols
  2. Platform Overview:
    • Mobile-Ready SITE| SAFETYNET℠: A Comprehensive and Streamlined Solution Expertly Crafted for In-Depth Safety Assessments and Proactive Security Implementation in Educational and Community Spaces.
  3. Ease of Use:
    • Effortless Sign-Up: Simple registration process, ensuring quick and easy access for schools and law enforcement agencies.
    • User-Friendly Interface: Intuitive design enabling users with varying technical expertise to navigate and utilize the platform effectively.
  4. Automated and Intelligent Reporting:
    • Automated Reports: Generate in-depth safety assessment reports with actionable insights, aiding in timely and informed decision-making.
    • Data-Driven Insights: Advanced analytics to identify potential safety vulnerabilities, enabling preemptive action and strategic planning.
  5. Engineered for Routine and Emergency Safety:
    • Routine Safety Checks: Regular assessments to maintain and enhance safety standards, ensuring a consistently secure environment.
    • Emergency Preparedness: Equips schools with the tools and information necessary for rapid response and coordination during critical incidents.
  6. Unique Selling Points:
    • Proprietary Assessment Algorithms: Uniquely developed based on extensive research in K-12 security, offering unmatched accuracy and comprehensiveness.
    • Real-time Collaboration Tools: Facilitates immediate reporting and collaboration for schools for swift emergency response.
7. SITE|SAFETYNET℠ Certification for Enhanced Safety and Security
  1. Enhanced Safety and Security: The certification signifies an institution’s commitment to the highest safety standards, demonstrating proactive measures to mitigate the risk of mass shooting incidents. This deters potential threats and ensures a secure environment for all stakeholders.
  2. Community Trust and Confidence: Achieving the SITE|SAFETYNET℠ Certification builds trust and confidence among students, parents, staff, and the broader community. It showcases the institution’s dedication to safety, thereby strengthening its reputation and community relations.
  3. Insurance Advantages: The certification can lead to favorable considerations from insurance providers, recognizing the reduced risk profile of the institution. This benefit underlines the tangible financial value of investing in top-tier safety measures, potentially leading to lower insurance premiums and financial savings.





Total Addressable K-12 Market (TAM) for SITE| SAFETYNET℠

Understanding the Market Potential in U.S. K-12 Schools for Safety Solutions

  1. Market Basis:
    • Annual Spend on Safety in U.S. K-12 Schools:
      • Analyzing current expenditure trends in safety and security across K-12 educational institutions.
  2. Ultra Conservative Estimate:
    • Per School Expenditure:
      • Estimated Average Annual Spend: $10,000 per school on safety and security measures.
    • Rationale:
      • Based on minimum safety standards and requirements, considering both small and large institutions.
  3. TAM Calculation:
    • Number of Schools:
      • Approximately 150,000 K-12 schools across the United States.
    • Total Market Size:
      • Estimated TAM: $10,000 x 150,000 schools = $1.5 Billion.
  4. Implications for SITE| SAFETYNET℠:
    • Addressable Market Share:
      • Potential capture of a percentage of this market through targeted marketing and strategic partnerships.
    • Segmentation Opportunities:
      • Identifying niches within this market, such as private schools, schools in high-risk areas, or institutions with specific security needs.
  5. Potential for Market Growth:
    • Expanding Needs:
      • Consideration of growing awareness and investment in school safety, potentially increasing average spend per school.
    • Technological Advancements:
      • Leveraging emerging technologies to expand market opportunities and address unmet needs.
Serviceable Available Market (SAM) for SITE| SAFETYNET℠

Defining the Reachable Market Segment within the K-12 Education Sector

  1. Market Focus:
    • Target Segment:
      • Identifying the subset of the Total Addressable Market (TAM) that SITE| SAFETYNET℠ is uniquely equipped to serve.
      • Focusing on schools most likely to adopt such a platform, based on factors like budget, size, and safety needs.
  2. Subscription Cost:
    • Pricing Model:
      • Current subscription rate: $1,000 per school, annually.
    • Value Proposition:
      • Offering a comprehensive safety solution that justifies the cost through enhanced security and ease of use.
  3. SAM Calculation:
    • Potential Market Penetration:
      • Estimating the number of schools likely to subscribe, considering budget constraints and willingness to invest in safety technology.
    • Conservative Estimate:
      • Assuming a smaller percentage of the 150,000 schools are immediate potential customers.
      • Calculated SAM: 150,000 schools x $1,000 = $150 Million.
  4. Implications for SITE| SAFETYNET℠:
    • Current Market Opportunity:
      • The SAM reflects the portion of the market SITE| SAFETYNET℠ can potentially aim to capture in the short to medium term.
    • Strategic Expansion:
      • Potential for increasing SAM by widening the product’s appeal, adjusting pricing strategies, or expanding to adjacent markets.
  5. Growth Potential within SAM:
    • Scaling Strategies:
      • Developing tiered pricing models to cater to different school sizes and budgets.
      • Enhancing product features and marketing efforts to appeal to a broader segment of the SAM.
Serviceable Obtainable Market (SOM) for SITE| SAFETYNET℠

Pinpointing the Immediate Market Opportunity and Target Goals

  1. Initial Market Target Sector:
    • Focus Area:
      • Concentrating on private and religious schools in the U.S., a significant segment that values high security and safety standards.
    • Total Market Size:
      • Approximately 5 million schools in these institutions, indicating a robust sector for initial penetration.
  2. Market Share Goal:
    • Ambitious yet Realistic Target:
      • Aiming to capture 0.67% of the Serviceable Available Market (SAM) in the short term.
    • Strategic Justification:
      • This target percentage is based on a calculated and achievable entry point into the market, considering current market conditions and competition.
  3. SOM Calculation:
    • Financial Projection:
      • Calculating 0.67% of the $150 million SAM equals an Annual Recurring Revenue (ARR) of $1,005,000 by the end of the second year.
    • Growth Trajectory:
      • This figure is a benchmark for initial growth, with plans to incrementally increase market share over time.
  4. Implications for SITE| SAFETYNET℠:
    • Focused Initial Strategy:
      • The immediate target market for SITE| SAFETYNET℠ is the private school sector, with a strategic approach to capture a specific share.
    • Potential Expansion:
      • After establishing a strong foothold in this sector, plans include gradually expanding to public schools and other educational institutions.
  5. Strategies for Market Penetration:
    • Targeted Marketing:
      • Tailored marketing campaigns focusing on private and religious schools’ unique safety needs and decision-making processes.
    • Partnership Development:
      • Building relationships with key stakeholders in the private education sector for endorsements and referrals.

4. Expansive Scope and Versatility of SITE| SAFETYNET℠

Extending Beyond Initial Focus to Serve Diverse High-Need Sectors

  1. Higher Education Institutions:

    • Challenge: Navigating complex security needs in dynamic and sprawling campus environments.
    • SITE| SAFETYNET℠ Solution:
      • Offering advanced, comprehensive safety solutions tailored to the unique dynamics of higher education campuses.
      • Ensuring a safe learning and living environment for students, faculty, and visitors.
  2. Hospital Healthcare Facilities:

    • Challenge: Maintaining stringent security standards to protect vulnerable patients, healthcare staff, and sensitive medical equipment.
    • SITE| SAFETYNET℠ Solution:
      • Implementing robust security protocols and real-time monitoring systems to safeguard healthcare facilities.
      • Adapting to the specific needs of hospitals, from emergency rooms to patient wards.
  3. Places of Worship:

    • Challenge: Balancing the need for openness and accessibility with the imperative of security in sensitive community spaces.
    • SITE| SAFETYNET℠ Solution:
      • Customizing security solutions to preserve the sanctity and safety of these vital community spaces.
      • Enhancing surveillance and emergency response measures while maintaining the welcoming nature of these environments.

Broadening Impact:

  • Versatile and Adaptable Technology:
    • SITE| SAFETYNET℠’s adaptable platform can be tailored to a wide array of environments, addressing specific security concerns of each sector.
  • Expanding Reach:
    • Actively exploring opportunities to serve additional sectors that require high-level security measures, such as corporate buildings, government facilities, and public event spaces.

Strategic Partnerships:

  • Building collaborations with sector-specific organizations and experts to refine and optimize safety solutions for each new market.
SiteSafetyNet℠ Safety Assessments


SITE| SAFETYNET℠’s Superior Edge

Distinguishing Features and Their Direct Benefits

  1. AI-Driven Insights:
    • Feature: Advanced use of AI for detailed and precise risk assessment reporting.
    • Benefit: Enables proactive safety measures, tailored to specific institutional needs, enhancing the accuracy and effectiveness of security strategies.
  2. Scalability:
    • Feature: High adaptability to suit a wide range of institutions, from small schools to large healthcare facilities.
    • Benefit: Offers a scalable solution that grows with the client’s needs, ensuring long-term usability and cost-effectiveness.
  3. Multifaceted Utility:
    • Feature: A versatile tool designed to address a broad spectrum of safety challenges.
    • Benefit: Streamlines safety management, making it more efficient and comprehensive, reducing the need for multiple disjointed tools.
  4. User-Friendly Interface:
    • Feature: An intuitive, accessible interface designed for users of all technical backgrounds.
    • Benefit: Ensures widespread adoption and ease of use across various devices, including mobile, leading to higher engagement and consistent usage.
  5. Customizable Solutions:
    • Feature: Offers customization options to meet the unique needs of each institution.
    • Benefit: Enhances client satisfaction by providing tailored solutions, not a one-size-fits-all approach.
  6. Real-Time Collaboration:
    • Feature: Facilitates real-time communication and collaboration between institutions and law enforcement.
    • Benefit: Improves emergency response times and coordination, significantly enhancing on-site security and preparedness.



  • Streamlined Safety Processes
  • Routine Safety Integration
  • Digital Convenience
  • Engagement in Safety Roles
  • Affordability
  • User-Friendly Design
  • Transforming Safety Culture
  • Tailored Safety Assessment and Reporting
  • Demographic-Specific Analysis
  • Data-Driven Support
  • Overall Safety Rating


A Structured Roadmap for Deploying SITE| SAFETYNET℠

  1. Phase 1: Market Analysis and Engagement
    • Conduct comprehensive market research to identify key needs and challenges in K-12 schools and community spaces.
    • Engage with potential clients (schools, law enforcement agencies) and stakeholders for feedback and build relationships.
  2. Phase 2: Pilot Program Rollout
    • Initiate a pilot program with selected schools and community spaces to test and refine SITE| SAFETYNET℠.
    • Collect data, monitor usage, and gather user feedback to assess effectiveness and identify areas for improvement.
  3. Phase 3: Full-Scale Implementation
    • Roll out SITE| SAFETYNET℠ across various schools and community spaces.
    • Implement enhancements and optimizations based on pilot program feedback.
  4. Phase 4: Training and Education
    • Develop and provide comprehensive training programs for users to ensure they can fully utilize all platform features.
    • Offer ongoing educational resources to inform users about school and community space safety best practices.
  5. Phase 5: Continuous Improvement and Updates
    • Regularly update the platform based on new research, technological advancements, and user feedback.
    • Ensure SITE| SAFETYNET℠ stays at the forefront of safety and security technology and practices.
  6. Phase 6: Expansion and Scaling
    • Explore opportunities for scaling the platform to new markets and regions.
    • Adapt and tailor the platform to meet the specific needs and regulations of different locales and educational systems.


Strategically Targeting Market Opportunities to Drive Financial Success

Market Focus:

  1. Initial Target Audience:
    • Private Schools and Educational Institutions: Tailoring SITE| SAFETYNET℠ to meet the unique safety needs of private educational settings.
    • Law Enforcement Agencies: Partnering for integrated safety solutions and real-time collaboration capabilities.
    • Expanding to Public Schools and Districts: The long-term goal is to broaden the market reach to public educational systems.

Marketing Strategy:

  1. Outbound Calling:
    • Personalized Engagement: Proactively reaching out to decision-makers in schools and law enforcement to build relationships and understand their specific safety needs.
    • Tailored Presentations: Utilize targeted pitches that highlight how SITE| SAFETYNET℠ addresses the unique challenges each prospective client faces.
  2. Digital Marketing:
    • Strong Online Presence: Developing a professional and informative website bolstered by SEO strategies to enhance visibility.
    • Targeted Advertising: Utilizing social media platforms and online advertising channels to reach specific demographics within the education and law enforcement sectors.
    • Content Marketing: Regularly publishing articles, case studies, and testimonials to showcase the effectiveness and necessity of SITE| SAFETYNET℠.
  3. Events and Partnerships:
    • Industry Conferences and Webinars: Participating in key educational and safety conferences to demonstrate the platform and network with potential clients.
    • Strategic Collaborations: Partner with educational consultants, technology firms, and security experts to enhance product credibility and market reach.

8. Revenue Projections: Years 1 To 5

Laying a Strong Foundation and Scaling for Robust Growth

Year 1 – Building the Foundation:

  • Focus:
    • Finalizing product development to ensure a robust, market-ready offering.
    • Initiating market entry strategies to build brand awareness and credibility.
    • Establishing an initial customer base with targeted outreach and engagement.
  • Target:
    • Secure 200-300 subscribers, primarily from private schools and law enforcement agencies.
    • Establish key partnerships and networks within the educational sector.
  • Estimated Revenue:
    • Approximately $250,000, assuming an average subscription cost of $1,000 per subscriber.
    • Revenue Breakdown: Assuming a mix of 200 subscribers ($200,000) and an optimistic goal of 300 subscribers ($300,000).

Year 2 – Growth and Expansion:

  • Focus:
    • Scale operations to reach a broader market, incorporating feedback from year one to refine and enhance the product.
    • Implement more aggressive marketing and sales strategies, including digital marketing campaigns and participation in industry events.
    • Expand service offerings to include additional features and tailored solutions based on user feedback and technological advancements.
  • Target:
    • Aim to increase the subscriber base to 1,000, tapping into new markets and leveraging year one’s successes.
    • Strengthen partnerships and collaborations for greater market penetration.
  • Projected Revenue:
    • Targeting $1,200,000 in revenue, with an adjusted subscription rate of $1,200 per subscriber.
    • Revenue Breakdown: Based on achieving the full target of 1,000 subscribers.
Site SafetyNet

Enhanced Future Vision and Exit Strategy

Strategically Expanding Globally and Maximizing Valuation

Global Market Expansion:

  • Focus Areas:
    • Initially targeting English-speaking international markets, specifically Canada and Australia, due to educational infrastructure and language similarities.
    • Conducting market research to understand these regions’ local regulations, educational needs, and safety standards.
  • Strategies:
    • Establishing partnerships with local educational and law enforcement agencies for market entry and credibility.
    • Customizing SITE| SAFETYNET℠ to meet specific regional requirements and preferences.

Year 3-5 Projections:

  1. Year 3 – Consolidation and Growth:
    • Subscriber Growth: Targeting a 25% increase in subscribers, focusing on domestic expansion and initial international market penetration.
    • Revenue and Valuation:
      • Estimated Revenue: $1.5 Million.
      • Projected Company Valuation: $7 Million, factoring in market presence, brand value, and technological advancements.
  2. Year 4 – Strengthening Market Presence:
    • Subscriber Growth: Aiming for a 30% growth in subscribers, building on the established international presence and expanding further.
    • Revenue and Valuation:
      • Estimated Revenue: $1.95 Million.
      • Projected Company Valuation: $9 Million, considering increased market share, expanded international presence, and enhanced product offerings.
  3. Year 5 – Sustained Expansion and Valuation Increase:
    • Subscriber Growth: Focused on achieving 35% growth, leveraging a well-established global brand and diversified product suite.
    • Revenue and Valuation:
      • Estimated Revenue: $2.63 Million.
      • Projected Company Valuation: Over $10 Million, reflecting a strong global footprint, robust revenue streams, and potential for future innovation and growth.

Exit Strategy:

  • Options:
    • Considering strategic acquisition by a larger educational technology or safety sector player.
    • Exploring the possibility of an initial public offering (IPO) as a long-term goal, depending on market conditions and company growth.


Origin and Research:

  • Born from over a decade of extensive research.
  • Demonstrates a deep commitment to enhancing K-12 school safety and fostering innovation.

Founder’s Background:

  • A seasoned entrepreneur with a solid track record of establishing five startups, including a nonprofit organization.
  • Brings expertise in innovation, leadership, and strategic planning.

Security Expertise:

  • Founder is a Terrorism Liaison Officer (TLO) and a National Association of School Resource Officers (NASRO) member.
  • Ensures the platform aligns with the latest insights and best practices in school safety and security.

Development Team:

  • Comprised of experts specializing in cutting-edge technology.
  • Focused on developing robust, scalable, and user-friendly solutions.

Sales & Marketing Team:

  • A group of seasoned professionals with extensive experience in market penetration and growth strategies.
  • Dedicated to expanding SITE|SAFETYNET℠’s reach and impact in the school safety sector.


Target Range: $50,000 – $100,000

  • Essential capital for immediate needs and growth initiation.
  • Investor interest allows potential expansion to a $1,000,000 cap.

Oversubscription Opportunity: Up to $1,000,000

  • Amplifies foundational objectives.
  • Fast-tracks long-term strategic goals.

Impact of Expanded Funding:

  1. Development Team Expansion: Recruitment of top-tier talent to advance our app’s technological edge.
  2. Marketing Acceleration: Enhanced budget to broaden audience reach and subscriber base.
  3. Strategic Partnerships: Funding to forge critical alliances for market expansion and service enhancement.

Minimum Funding Impact: $50,000

  • Crucial for operational sustainability.
  • Achieves first-year target of 200+ subscribers.
  • Lays the foundation for future growth and market consolidation.
SiteSafetyNet℠ Safety Assessments

Utilization of Funds:

  1. Product Development:
    • Enhancing features and usability to meet evolving market demands.
    • Investing in research and development for continuous innovation.
  2. Marketing Initiatives:
    • Implementing comprehensive marketing strategies to boost brand visibility and market reach.
    • Digital campaigns, targeted outreach, and participation in industry events.
  3. Team Expansion:
    • Scaling the team to support growth, focusing on customer service, sales, and technical development.

Milestone-Based Growth Plan:

  1. 100 Subscribers Milestone:
    • Establishing a solid market foundation.
    • Allocating funds for aggressive marketing campaigns, product refinement, and enhancing customer support systems.
  2. 500 Subscribers Milestone:
    • Expanding market presence and product capabilities.
    • Scaling marketing strategies, enhancing support teams, and investing in customer relationship management systems.
  3. 1,000 Subscribers Milestone:
    • Aiming to become a leader in school safety assessment platforms.
    • Significant investment in advanced technology, robust sales infrastructure, and market expansion.

Return on Investment:

  • Financial Projections:
    • Anticipating substantial revenue growth and increased market share upon achieving each milestone.
    • Projected increase in company valuation, offering a lucrative return for investors.
  • Investor Benefits:
    • Regular financial updates and transparency in operations.
    • Potential for high returns aligned with company growth and market success.

Exit Strategy:

  • Long-Term Value Focus:
    • Committed to ensuring substantial long-term value for investors.
  • Potential Pathways:
    • Acquisition by a leading security or insurance company.
    • Exploring an initial public offering (IPO) as the company scales.
    • Continued organic growth to sustain and increase profitable returns.

We greatly appreciate your consideration. We have a significant opportunity to enhance community safety and achieve impactful returns. I look forward to partnering with you to safeguard schools, universities, hospitals, churches, and more against active shooter incidents.

Robert Jordan

(310) 721-0910